Showing posts with label societal. Show all posts
Showing posts with label societal. Show all posts

Not So Moral Satire – Dec 2022


Ethics as the yardstick by which society measure actions.


Morality the self-administered litmus test by which individuals ascribe their actions against their values.


Legality for constitutional, legislative and precedential is the pragmatic yardstick of black and white in society.

Universal values and mores is therefore a punch bowl of these ingredients so black and white does not exists save for the wide spectrum of greyness in which man co-exists  


Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2022




COVID-19/EBOLA/SARS – Economics, Societal and Political Narrowness-April 2020


Amidst the lockdown or to be politically correct mobility circuit breaker due to COVID-19, I dusted something penned on Ebola and SARS in 2014. Recomposing the current COVID-19 global crisis against my old brainwave in 2014, there were striking similarities and differentials on the societal and political fronts. Seems like our
human race is more xenophobic and 
short-sighted collectively than many like to believe individually. Collectivism and individualism could be at polar opposite especially on orphaned issues.

From the comparison between Ebola and SARS, my narrative on the biggest similarities and differentials were along the lines of lack of therapeutics or vaccines, orphaned disease status of the poor and infectability in terms of R0. Ebola was clearly an orphaned disease of poor Africa. COVID-19 and SARS share most similarities excepting orphaned disease and the spiraling extensive spill-over into the economic, societal and political fronts. There has been reports of overwhelming over-arching philanthropy across economic lines from rich to poor, societal margins from capitalistic to socialistic leanings through various governmental support schemes and lastly on political and diplomatic agendas from cross country aids as well as putting aside rhetoric like the trade war between America and China. Major problems plaguing these as are their shallowness coupled with lack of depth or sincerity and lack of a trust-worthy leadership to carry these through. Philanthropy has been sparse and even for the few, they were more Hollywood than reality.

Echoing current IMF views that a lack of post COVID-19 solution like who would own or pay for the bill of the bailouts cannot be reason enough in this hour as the impact of stasis is un-imaginable chaos that will be harder to see daylight, this line of reasoning carries the hazard where the fittest might leverage to maximize their interest instead of being applied to the needy. This is not an unreasonable worry as 2008/2009 schemes like the troubled asset relief program (TARP) in USA has mainly benefited Wall-Street who were the main culprit leaving much of main street to shoulder the burden although Wall-Street would opined that they re-paid every penny but imputing the risk adjusted interest on these re-payment makes a joke as Wall-Street are supposed to be good at pricing risk. They operate the primary risk market not only for financial risk but a broad spectrum from food to natural resource like wheat, corn to oil and metals. The best legal and law making minds must be deployed to craft caveats to guard against such through either a combination of policies and wide ranging prosecution measures embedded to make such attempts improbable. The process of law making and has mostly tipped in the favor of industries through their lobbying machinery against limited resources of the populace. In addition, history through the ages and across civilizations have taught us that legal frameworks does not ensure that justice is served in all cases as at the perimeters, the powerful do get away normally out of legal technicalities or the voiceless poor given all but cosmetic legal aid defense or not getting the necessary time of day from the public prosecutors who holds some discretionary power. Although this is not the most urgent, its importance cannot be thrown under the bus of urgency.

The current COVID-19 situation is slightly different as the source seems to be a product of mother nature although the verdict is not or will never be out on it as with the likes of SARS, better to focus on the solution for now. Unlike events like WWII, nipping the bud in terms of eradicating the primary agents like the Axis of Evil will not solve the problem. This is entertaining the wildest far fetched imagination that it might be a product of scientific laboratory malfeasance or accident unless the source possess the formulary to the anti-dote in the form of a combination of therapeutics or vaccine.

If the therapeutics and vaccine path is unlikely to yield significant results in the short run even if FDA fast track the time to bedside usage or relaxes the criteria and hasten the approval of non-approved pipelined drugs on compassionate grounds, it is good that the medical community is visiting the re-purposing of existing drugs used for HIV, Cancer, Flu and the 100 year old plasma therapy to fill in the gap. These initiative are important as COVID-19 can do a lot of damage in the minimal 12 to 18 months it takes to get a new drug in. Perhaps, targeted research should be directed in this direction in the short run as what we need is a tool that can drive in the proverbial nail and not necessary the perfect hammer.

Another big hurdle is the accuracy, speed and cost of testing for COVID-19 for more effective epidemiological and public heath measures to work. No test is perfectly accurate but the existing gold standard using certain RT-PCR process has an exceeding low level of accuracy in both type I and II errors as well as a big indefinite band in statistical speak. Head of WHO has gone on record in an earlier press briefing comparing the accuracy of HIV test against COVID-19 test with the former having a confidence level of more than 99% and he did not reveal any percentages in the case of COVID-19 but add that he is less sure. A possibility is the newness of the test and lower population size to  arrive at higher degree of confidence. Some health authorities have adopted the 2 to 3 serial consistent testing results to increase the level of confidence. Speed of the test is crucial with a fast spreading disease like COVID-19 and current RT-PCR test takes hours or days to turn around. Some of the processes in RT-PCR involves centrifugal spinning of samples and re-agents repeatedly that cannot be short cut. Cost was a hurdle in some countries as the cost of RT-PCR test can be in the hundreds (USD) and initial USA health insurance coverage presented a cost issue as some patients without requisite insurance coverage and large co-payment might not be able to afford or simply do not see money well spent for the test. This has been largely addressed in most health authorities by having the government bearing the cost of the test. On this note, it surfaces that cost of health care is no longer entirely a private and individual concern can be dependent on the least common denominator in our population and therefore perhaps another case for social medicine.

Some diseases like COVID-19 do not live in a vacuum and pull rail truck loads of collateral damage the length and speed of the Trans-Siberian Railway along with them. Although the collateral damages and its interlinkedness makes it difficult to separate between cause and effect, perhaps centrifuging the maze of collateral damage might spread them out on a spectrum for better visibility and addressable bit size.

Economically, it would generate simultaneous demand and supply shocks resulting in massive un-employment or a newly coined temporary non-employment with wage freeze. Unemployment in USA is north of 10% within weeks of limited lock down measures. Airlines were the first industry to be impacted intensively and extensively at the speed of light. It didn’t help that Boeing, one of the two largest aircraft manufacturers globally was already reeling in a safety crisis resulting in planned shutdown of some facilities after two crashes of her new 737-MAX leaving about 100 newly built 737-MAX aircrafts sitting parked in their facilities un-deliverable as airlines refuse delivery and some even threatening to cancel orders or not exercising purchase options for pipelined orders. Problems of another nature surfaces as shortage for personal protection equipment (PPE) to both protect front line staff especially those in medical and essential services. Key amongst the shortages were for surgical masks, N95 masks, ventilators and disposable protective suits. Complicating this problem further progression or some say regression, the manufacturing process and supply chain has become longer and more complex. Most end products traverse continents with thousand of touchpoints each of which is highly specialized to be optimized. This could be one of the reasons to keep some of these manufacturing facilities and supply chains mothballed instead being liquidated to pieces with lesser hope and longer to re-assemble after the crisis. There is always room for re-organizing and re-purposing resources for shorter term needs but the choices have to be made holistically for the longer run and not solely on economic basis.

The central banks have been quick perhaps too hasty in re-acting to ensure proper functioning of the banking system and liquidity a float. Central banks have chiefly operated in the domain of interest rates, reserve ratios, government bonds and the like even during various quantitative easing undertaken previously. Even wildest dream could not envision central banks dabbling in corporate bonds even venturing onto those rated as junk by the big 3 rating agencies so long as the downgrade to junk happened after the onset of the COVID-19 crisis or can be attributed to the COVID-19 crisis. This might be done on the one market without any restrictive covenants limiting certain top executive compensation, share buy backs, dividend payments and declaration or the likes imposed on companies that took money under TARP. This can present itself as a money making trading opportunity by tail coating behind this novel and more opaque move by the central banks with little or no accountability.

As most currencies are principally issue on a fiat basis with some like HKD based on a peg to USD, a lost in trust in any major currency could fall quickly like domino into a global monetary system collapse. The result might be a return to the ancient practice of barter trade. Barter trade might not necessarily be a bad temporary solution. However, the slide into barter trade will be anything but orderly and might entail societal anarchy if not properly unwound.

Politically, the COVID-19 crisis could polarize countries further. It is a funny phenomenal that as our world become more inter-connected through technological leaps in air, sea and land transportation and tele-communication, countries are turning more xenophobic. This could further fracture crack lines already present in relationship between countries and escalating into trade wars, border disputes and perhaps limited scale local or regional conflict. Such conflicts can leveraged by super powers into a proxy war with an enlarged foot print.


Assuming that humanity crosses this sea of danger to land safely on solid ground, economic frameworks for distribution of wealth, societal norms for power allocation and political boundaries and agendas might have to take a reset. Communism might attempt to green-shoot but its track record is both too poor and tainted. Capitalism will most probably still win the day but the wide ranging GINI might not withstand the weight demanded by social justice and the clarion call for a more egalitarian society.

Finally, humility and transparency should trump over over-confident smug calls by the authorities. We might be in the early days where the known-unknown and the unknown-unknown dominates the scene. This is no time for evidence or fact based decision not that we throw caution to the wind and make decisions recklessly. It does call for novel, adoptive and practical approach in place for bureaucratic norms and precedents. For example, the not wearing masks in public is a poor judgement just because there is no proof that wearing of masks reduces spread of the disease. Why not explain that we might not have enough masks as we do not know how long the crisis might last and and need to prioritize for front line healthcare workers and are working on the supply situation actively either through local manufacturer or overseas sourcing. It was quite clear that masks were hard to come by in retails pharmacies and even at government pharmacies at times. Now that we have photos of our PM and his cabinet wearing mask during their meeting tells the obvious. The lack of public hospital beds has been a problem of many year with the long wait time between transfer from A&E to wards taking hours sometimes up to 12-20 hours is proof of that. We cannot degrade this deficit in healthcare facilities under the bus of more urgent matters any longer without paying a dear price as has been shown in various parts of the world recording needlessly higher mortality due to a lack of hospital beds and ventilators. 



Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2019




Coffee/Tea - American/European/English Perspectives

Now that United Kingdom is officially out of European Union, I can safely differentiate between the English and the European without stepping into a political male-storm.

Tea is more of an English preserve whereas coffee is a more universal beverage.


Many years ago before Starbucks became popular, I used to travel to Europe and America for global meetings with people of many nationalities participating making it a cultural melting pot when it came to thing of the gut like food and beverage.


When the meeting is in America, the Europeans constantly complained that the coffee tasted too watery. When meeting venue moves to Europe, some American had a shock when they got the bill for each and every cup of coffee as refills are normally on the house in America. Europeans jibe back that coffee refills are 'free' because they are not fresh and made with love and passion.


This queer English man had an almost last laugh as he brought his own tea bags along and only needed hot water. No, he did not re-cycle his tea bags aka Mr. Bean.


Being the rare Asian at the meeting, I had the last laugh that in Singapore, coffee comes in a rainbow of varieties from Kopi Kau (thick) to adulterated with special blend of milk Kopi Si etc.....

A Pete's original joke...


Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2019






Happiness in Singapore

 “Happiness is mind over matter. If you do not mind (your circumstances ), it will not matter (to your state of happiness)."




Happiness or the lack of it has occupied our national psyche with some suggestion to adopt the Gross National Happiness (GNH) to complement the usual yardsticks like GDP.

Met an extraordinary 75 year old whose radiant outlook to life might put many youthful ones to shame.

Abode for he and his wife is in the pride of Singapore public housing HDB that houses about 80% of the population. In-spite of the relatively superior living conditions in HDB compared to public housing in many countries, the occupants have largely been infected with fever or fervent wish to upgrade to private housing. The term upgrade can be a misnomer as it often involves moving to a smaller home.

Amidst ground swell about greater divide between rich and poor, porosity between class and a less egalitarian habitat, the basic principles of a just and equal society built upon meritocracy is still very much in the DNA Singapore and Singaporean. The upgrade fever is further evidence of a just and meritocratic eco system.

My 75 year old subject proudly proclaims that he is totally immune to the upgrade fever his HDB dwelling meets most of his needs although he used belong to the 20% that reside in private housing. The basic upkeep of the estate in HDB is borne by the government or more precisely the town councils. There is no sudden compulsory monetary contribution for unexpected estate upkeep.

The living environment is safe and clean and utilities like water, electricity and garbage disposal works like clockwork. Amenities like grocer, market, food and primary health are all within walking distance unlike most private homes where such amenities are placed further afield.

Public transport like the subway and public bus (that works on regular schedules ) are all within walking distance as well. Private estates are generally less well served by public transport and would attract the attendant ownership of private car that is touted as being one of the most expensive. A standard 1.6 litre Toyota Altis would set you back by as much as USD80K and that is only valid for 10 years and not perpetually like in most countries.

As we age, our healthcare needs will grow geometrically with age. Subsidy on public healthcare quantum is determined by means testing and one of the major determinants is value of dwelling in addition to income as a balanced scoring of income and wealth. Access to affordable healthcare is key in old age and dwelling in HDB might not be such a bad idea. Not to game the means testing but rules no matter how crude is necessary to ration limited healthcare resource.

His parting advice to this younger author “Happiness is mind over matter. If you do not mind (your circumstances ), it will not matter (to your state of happiness)."
The song 'Money can't buy you Love' is at best a half truth and not a prescription to lessen the pain of poverty of make poverty more acceptable. God forbid. It does buy almost everything save for a limited priceless few like life and love. On the contrary, life without money is almost impossible. Even in difficult circumstances like poor health, money can buy you a more comfortable existence and care though not necessarily true love.
Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2014


"META" Censorship-To Singapore with Love by Tan Pin Pin

Explaining 'meta-data' is like double talk as it literally means data about data. It is fine to be
confused for the moment as the concept shall unveil itself by the end of this piece or I would be in trouble.

The Book
The latest spin in Singapore's chapter of cyber space revolves around the media regulator Media Development Authority (MDA) decision to attach a Not Allowed for All Rating (NAR) to the 2013 film "To Singapore with Love" by Tan Pin Pin. NAR is the apex rating meaning fully banned without exceptions and possession can be criminal as well.

Statement from MDA on their rationale for the NAR is as follows;  "MDA has assessed that the contents of the film undermine national security because legitimate actions of the security agencies to protect the national security and stability of Singapore are presented in a distorted way as acts that victimised innocent individuals

The NAR news went viral quickly on Internet with a plethora of varied comments. Some in
Tan Pin Pin

coarse to the more refined academic and poetic language. Language aside, the contents of the discourse runs through a common vein. Allow it to be screened and let the public be the final arbitrator of truth privately and not collectively as opinions are not likely to be uniform.

Perhaps, the dispensation of communism, race and religion can polarize Singapore into disarray has passed. Singaporeans have grown up and no longer an immature populace requiring paternalistic oversight by the government to keep us safe from harms way. 

Not withstanding these, I tend to support that some government operations have to be covert for national interest and even USA acknowledges this. However, these agencies like Secret Service, CIA, FBI and Homeland Security are accountable to a very select and small Congress oversight committee. They do have some form of blank cheque but large cheques will be scrutinized by the oversight committee after the fact as many of these covert operations are time sensitive.

The dictum today's news is tomorrow's history is even embraced by Lee Kuan Yew. He recognized this in his memoir mentioning that most probably some doctoral candidates might choose to research the dispensation on Singapore and Lee Kuan Yew during his rule.

Finally, the raison d'etre for this piece is to facilitate the explanation of the concept of Meta Data. So please do not attach any political affinity to this piece and the author.

There is no denying that chatter ( Meta Data) about the film and its rating by the government most probably generated more and varied materials than the film itself. Some of my friends in sales and marketing went so far as "Dirt Sells" by way of free news print acreage. People are curious by nature. Banning it will generate more curiosity. Perhaps law makers should consider censoring 'Meta Data' if there is ever such a phrase or even possible.


Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2014

Wikipedia®Creative Commons Attribution-ShareAlike License

Ebola-An Economic & Political Solution?


© 2014 Global Research
The 1995 movie "Outbreak" by Morgan Freeman portrayed an Ebloa like outbreak but is manufactured in Hollywood so take it with a pinch of salt. The six month old Ebola crisis which started in Guinea, has spread to Liberia and Sierra Leone and claimed about 2,100 lives. It caught the attention of the world but not serious enough move them to response at the requisite level. This is important as the solution to the problem might lie in the economic and political sphere than medicine.

The SARS outbreak in 2003 grabbed global attention with a quick world-wide clarion call coordinated by WHO. The response to Ebola had been tardy and half hear-ted thus far. Voices of politicians have been anything but lip service literally.

The reason could be manifold one of which is “The long and ugly tradition of treating Africa as a dirty, diseased place” written by Laura Seay and Kim Yi Dionne for The Washington Post. The global community must rid itself of this old dictum and rise to the occasion by embracing all human lives as equal. ( but some are more equal than others; punt intended from Animal Farm).

Ebola’s historical mortality rate is close to 90% according to WHO but experts are reporting rates in the neighborhood of 60%-80% in the field this time round. This could be due to better care. In comparison, SARS actual mortality rate for the 2003 outbreak was only 9.6%.

Both diseases have some commonality. Proven preventative (vaccine) and therapeutic treatments are not available. Only supportive care to help the body fight the disease is available.

A number of drugs are in various stages of development but nowhere near human trial. Some quarters propose deploying them into the field immediately with little to loose in view of such high mortality. Some objections seem valid but others sound frivolous.

Firstly, it could kill the patient and unleash dangerous novel disease. There is no Bio-Safety-Level (BSL) facility in the field and accidents might lead to catastrophic outcomes.

Scientist that live in glass houses are even voicing that there is no means to construct proper double blind trial test and therefore the outcome is of limited future scientific value.

The supply is limited and cannot be increased quickly. Decisions on who gets the drug might be a sociological nightmare.

The administrators or politicians at FDA in USA do not want a binding precedent that drug companies might exploit in future. The affected 3 African countries' equivalent “FDA” are primordial and grossly lacking in scientific capabilities and they are unlikely to be the road block.

The real life field situation is akin to the movie “Outbreak” but the similarity ends with the solution. The “Index” primate was located in a remotely improbable drama fueled by the imagination of the script writer. The extracted anti-gen works like an elixir in delivering an almost instant cure. The anti-gen was mass produced and distributed and the day was saved by Morgan Freeman. We are not witnessing such solutions in Africa.

The solution to the Ebola epidemic in Africa is right in front of us.

Firstly, it has been proven that with better supportive treatment, the mortality rate goes down drastically. This has been proven to a small extent by the few cases that were repatriated back for treatment. Although we cannot be totally sure of the outcome, we are definitely sure that this course of action have little or no risk but might drain the treasuries as air dropping military field hospitals and personnel is not going to be cheap. Politicians are unlikely to support this because of Not In My Backyard (NIMBY) as the R0 or the measure of infectiousness is low and therefore remote possibility of Ebola reaching their shores unlike SARS which has a higher R0. In addition, if it does, the collateral damage is minimal as it is easily contained with good health infrastructure.

Secondly, there is proof to support Ebola as an orphan disease. Since its discovery in 1976, the number cases is not exactly small but the patients are mostly the poor in Africa with limited capability to pay for the drug. There is limited incentive for drug companies to invest in. Other funding channels to fund or co-fund such initiatives are government, charitable foundations and NGOs. Even with such assistance, it is not easy to attract talent into such specialties in enough numbers to support a viable infrastructure for such work.

The process from Bench to Bed is an insidiously long process because drugs are becoming more complex and harder to test for efficacy, safety and many other factors. Man kind cannot be so myopic and be directed by $ alone.  

We might not have a medical cure for Ebola but as a global community, we do have the means to arrest this outbreak by putting enough resources and change cultural norms in Africa. The will to do so by politicians might be weaker as it seems that Africa had brought this upon her self.

Peter Lye aka lkypeter
lkypeter@gmail.com Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Peter Lye (c) Peter Lye 2014

The Great Singapore CPF (pension) Discussion.

Source: CPF.GOV.SG
Dr. TOH Chin Chye as a pioneer batch of PAP ministers spoke in parliament in 1984 that "The fundamental principle is this. The CPF is really a fixed deposit or a loan to the government, which can be withdrawn at a fixed date when the contributor is 55 years old." It ought to generate more questions about his reason for this passionate statement on CPF and went to far as to say "It is as simple as this, that the CPF has lost its credibility, the management of it. This is fundamental."

I am happy to say that current government still recognizes the gravity of this fundamental as 55 years old withdrawal lamp post is still there but might not shine as brilliantly as in the past. 


For the fortunate few that can meet both the special and medisave minimum sums ( which will be S$155,000 and S$40,500 for special and medisave account respectively as 1st July2014 ), it is not that bad as they can still withdraw remaining amount above the minimum sums. They can collect the minimum sum when they hit 65 years old not as a lump sum but as a monthly annuity. Previous rule allows full withdrawal.

For others who do not meet these minimum sum requirements, the government has made a good gesture in allowing withdrawal up to S$5,000 or whatever is in your CPF if your balance is less than S$5,000. 

On the reverse,  the government has also liberalized the usage of CPF for home purchases ( both public and private ), various types of investment, education and healthcare. From a funding standpoint, I disagree with Dr. Toh's analogy of equating CPF to a fixed deposit. With such liberalizations, CPF have a more challenging and less predictable cash flow that on all reasonable counts must lead to a lower rate of return.


The government might want to consider shifting the annuity payout age to 55 to coincide with the magical number as oppose to the current 65. My guess for the 55 and 65 reference points are these. Firstly, population is aging rapidly compounded by sharp fall in birth rate. Secondly, life expectancy has also increased with better healthcare. 


Shaving 10 years off an annuity will result in lower monthly payout but it will cover more members. The current average life expectancy of 80.2 and 84.6 for men and women respectively is an AVERAGE and does not show its distribution. Some might not live to 65 to enjoy the payout. Perhaps DOS should release this information.

If we put these two counter weights on a balance, it might not be so bleak. However, I do take issue with the almost unilateral bull dozing manner in it's implementation and the failure to explain the rationale and facts more succinctly.


In retrospect, CPF might have served its purpose as a retirement fund if kept purely as such without allowance to fund housing, healthcare and education. We are too deep into it making. Even if CPF wants to change course, grandfathering will be difficult and complex even if the heart is willing but the soul is weak.



Peter Lye aka lkypeter
lkypeter@gmail.com

Safe Harbor. Please note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading.  Peter Lye
© Peter Lye 2014







Social Media-The Next Paradigm

Managing Social Media in the Work Place

Peter Lye
Social media is becoming so pervasive that to ignore it is tantamount to subscribing to the ostrich syndrome. As senior leaders of your companies, it is best to examine how to leverage social media by harvesting the upsides and addressing the down sides.
Technologies
Two other partnering technologies also served to make social marketing more pervasive. The first is the advent of smart phones like Apple's proprietary iPhones and Google's open source Android software married with Samsung and HTC hardware primarily. I have left out Microsoft and BlackBerry as they have sort of lost the mind share of their customers.
The second is the introduction of high speed wireless technologies like 3G and LTE to carry the heavier traffic that these smartphones consume at more reasonable rates. Being digital it can make more efficient use of finite radio frequency spectrum translating to lower cost for the consumers.
Software
We shall examine  FaceBook, LinkedIn, Twitter and Goggle+. From a usage perspective, we can group FaceBook, LinkedIn and Goggle+ as an information sharing platform. It basically dishes out information to pre-determined sets of customized groups called friends, links and circles respectively. The latent power is its ability to go viral very quickly as information gets relayed down further vertically like a tree spreading out from the tree trunks. These content can be a text, picture or even movies.
Of late, LinkedIn also provides services to HR functions by using their automated résumé profiler. Job seekers, wise up om this.
Twitter also functions like wise but is limited to 140 characters. It is very useful and potent. Recently, A twitter account was hacked to send out wrong material information of a company and her share price tanked for a couple of minutes. Double check the information from an alternate source unless you have no choice.
Right Angle Turn
Before the advent of cellphones or in its initial phase, the functions were restricted to phone calls. It was also a sort of status symbol as both cost of handsets and usage were pretty hefty. The first few smartphones were primarily made by Nokia with Symbian software but the take up rate was patchy. Microsoft  and RIM also introduced their line-up and RIM was most probably the most successful in the enterprise space primarily because of their stable and more secure email platform. For once, executives could read and reply to emails outside their offices.
The right angle turn most probably happened with the introduction of iPhone and competitive data plans to ignite the spark of this paradigm. It was fashionable to have an iPhone. It displaced the existing market leaders like Nokia and Ericsson in a space of less than a year. Apple maintained market leadership for a number of years without much peer to challenge them until Samsung decided to discard her image of selling phones based on lower price points to a premium player to challenge Apple. The relationship between Apple and Samsung was very complex as Samsung was also a supplier to Apple. It is like sleeping with your enemies initially. It went so bad that legal eagles got involved in suits and counter suits for patent infringements claims in the courts of many countries.
Work and Play
The Y and Z generations basically harvested the framework done mostly by the generation X. Being born into this phase, their viewpoints of technology and out look of life integrates both work and play. They considered the concept where work were only done within the confines of office as dated as work can be done at any place save for some professions. However for such professions, they can or are working part of the time in cyberspace. The upside being able to cut down on travel time. The other social implication is the blurring between work and play time.On the same note that they believe work can be done anywhere, they also believe in having adequate private space and time to go onto their social media. What then do we do in such situations? A smart  manage/supervisor will keep enough straight jacket on to ensure work is done and allow time for the private space and time.
Collaboration tools like multiple parties conference can also reduce the need to travel.
Internet materials can range from peer reviewed materials down to outright cheating and it is not advisable to treat it as the gospel truth without verification, Lastly, social marketing could also bring your products,services and image to a new level or down the chute with the same velocity.
Walk into any cafes, restaurant or shopping centers, it is common to see groups or couples armed with their smart phones either doing work, playing games or watching their shows with headphones of course. Sometimes they start talking or listening only to eat or when their movies have ended. In my mind, these  are hardly gathering as they spend more time with their smart  phones than with each other. This phenomenon is also very common at home robbing the family of quality time together.
Where do we draw the line on acceptable use policy at workplace? Social media access is also a necessary tool for many employees. There is no right or wrong answers but either extremes is ill advisable. However for pornography, it is an absolute no-no in most companies. Knee jerk reactions just because of a few out layers is also not advisable.
On a concluding note, social media looks like rock and a hard place but being aware of the factors might provide you the right level of light for you to take the next step but not to see light at the end of the tunnel. It might not be a root problem and simply a symptom of issues such as motivation, home front issues, unreasonable supervisor  etc.


Peter Lye aka lkypeter

Safe HarborPlease note that information contained in these pages are of a personal nature and does not necessarily reflect that of any companies, organizations or individuals. In addition, some of these opinions are of a forward looking nature. Lastly the facts and opinions contained in these pages might not have been verified for correctness, so please use with caution. Happy Reading. Copyrights of all contents in this blog belongs to Peter Lye unless stated otherwise.